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Post by account_disabled on Feb 19, 2024 4:43:03 GMT
When implementing marketing measures, it is important to define a target and develop a strategy tailored to that target.If you implement a measure without deciding on a target, it will be unclear who you want to deliver what, and there is a risk that the measure will not resonate with anyone in the end.To determine your targets, we recommend creating personas that are detailed customer models with age, gender, income, etc. The detailed instructions on how to create a persona phone number list are explained in the article below. It also explains in detail the importance of persona settings, so please refer to it.Also check this articleTips for achieving results with persona marketing! Explaining specific setting methods and precautionsPoint 2: Be aware of the phase the target is inWhen implementing marketing measures, be sure to clarify the path your target takes from becoming aware of your product to purchasing it, and be aware of which phase they are in.From awareness to purchase, the concerns users have and the information they want to know change, and their behavior changes accordingly. By deploying measures tailored to each phase, such as ``the stage of becoming interested in the product and collecting information'' or ``the stage of comparing and considering the products of other companies,'' we can deliver the optimal information.In order to understand the user's phases, we recommend creating a "customer journey" that visualizes the psychological changes and behavioral process from product awareness to purchase.Check out the following articles to learn how to create a customer journey .
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