Post by account_disabled on Mar 11, 2024 8:35:21 GMT
On average, companies publish between 30 and 40 posts per month. The most prolific sector is publishing with over 100 posts per month on average, followed by entertainment, sport and e-commerce. Personal care (beauty products) companies are those that have accumulated the greatest number of followers, followed by sports and clothing companies. The brands that have to do with sport (among these the strong incidence of football teams) are also those that manage to stimulate the greatest number of average interactions. They are followed by those in clothing and personal care. Ultimately, Instagram has become as important as Facebook for the sectors mentioned. For others it represents a place to approach after a strategic and data driven analysis of the opportunities and the most appropriate communication style.
To delve deeper into the research numbers you can download Canada Phone Number the free report " The state of Instagram and the opportunities for companies ". he November issue of Altreconomia hosts an in-depth investigation into Instagram influencers , which contains many opinions, including mine ( the link is here for €2.69). I had already dealt with the topic in 2009 at the time of bloggers, but with the massification of social networks, influencers have increased and the relationship with brands has become a real market, which raises at least two sets of questions. The first, which concerns companies, is that of measuring influence. Generally, companies follow the shortest route to identify the people to involve: do some research online and use the number of followers as a proxy for influence.
Nothing could be more wrong. For example, in Blogmeter, we help companies in "influencer discovery" by evaluating various parameters such as the average engagement, the quality of the posts, the coherence of the influencer with the company's brand equity, the quality of the influence network. The second issue, which concerns the public, is that of the transparency of the activity. In the vast majority of cases the influencer does not indicate when a post was solicited by a company in exchange for something (a fee, a gift, consultancy). An attitude that suits both actors, but which does not consider the interests of the public. Ilaria Barbotti, president of Instagramers Italia.
To delve deeper into the research numbers you can download Canada Phone Number the free report " The state of Instagram and the opportunities for companies ". he November issue of Altreconomia hosts an in-depth investigation into Instagram influencers , which contains many opinions, including mine ( the link is here for €2.69). I had already dealt with the topic in 2009 at the time of bloggers, but with the massification of social networks, influencers have increased and the relationship with brands has become a real market, which raises at least two sets of questions. The first, which concerns companies, is that of measuring influence. Generally, companies follow the shortest route to identify the people to involve: do some research online and use the number of followers as a proxy for influence.
Nothing could be more wrong. For example, in Blogmeter, we help companies in "influencer discovery" by evaluating various parameters such as the average engagement, the quality of the posts, the coherence of the influencer with the company's brand equity, the quality of the influence network. The second issue, which concerns the public, is that of the transparency of the activity. In the vast majority of cases the influencer does not indicate when a post was solicited by a company in exchange for something (a fee, a gift, consultancy). An attitude that suits both actors, but which does not consider the interests of the public. Ilaria Barbotti, president of Instagramers Italia.