Post by account_disabled on Oct 9, 2023 4:42:02 GMT
Consumers expect more control over their data, government bodies are requiring privacy changes to account for these expectations, and companies around the globe are thinking about how to still reach their audiences with relevant content. And as a result, we’re seeing an evolution in B2B digital advertising. Some of you may feel uncertain about how to navigate the changes -- that’s normal. But, we’re here to reassure you that we’re in it with you, and we’re eager to help you continue to reach your business goals with privacy front and center. We think of this as a privacy-first approach to B2B digital advertising, and it builds on our members-first principle that guides the development of all of our solutions.Helping You Reach and Understand B2B Buyers Through First-Party Data.
With nearly 800 million members across 200 countries Phone Number List our platform is a thriving community powered by professionals looking to connect, learn, create and share content, and find new opportunities. Our members trust how we use their information to help you more accurately reach your intended audiences and measure their engagement with the advertising campaigns you create with us. We have always worked hard to earn this trust, especially by limiting our reliance on and use of third-party data for advertising - never profiling members on the basis of what they do off of LinkedIn. Continuing in the same spirit of trust, we are introducing new approaches that help provide online consistency across channels and devices, all while limiting or even eliminating the use of third-party personal data on our servers. This is a work in progress, and your feedback fuels how we iterate and build new methods.
So, with a limited group of customers, we’re beginning to test one of several new approaches - Group Identity for B2B. With Group Identity for B2B, we leverage our first-party data to group members together based on shared professional identity attributes, such as seniority and industry. This process helps you reach your intended audiences across channels, like the LinkedIn Audience Network, without the need for individual-level tracking across sites. We know that to get this right for each of you, across both mobile and desktop, and amidst evolving privacy changes, we need to introduce a variety of flexible products and features.
With nearly 800 million members across 200 countries Phone Number List our platform is a thriving community powered by professionals looking to connect, learn, create and share content, and find new opportunities. Our members trust how we use their information to help you more accurately reach your intended audiences and measure their engagement with the advertising campaigns you create with us. We have always worked hard to earn this trust, especially by limiting our reliance on and use of third-party data for advertising - never profiling members on the basis of what they do off of LinkedIn. Continuing in the same spirit of trust, we are introducing new approaches that help provide online consistency across channels and devices, all while limiting or even eliminating the use of third-party personal data on our servers. This is a work in progress, and your feedback fuels how we iterate and build new methods.
So, with a limited group of customers, we’re beginning to test one of several new approaches - Group Identity for B2B. With Group Identity for B2B, we leverage our first-party data to group members together based on shared professional identity attributes, such as seniority and industry. This process helps you reach your intended audiences across channels, like the LinkedIn Audience Network, without the need for individual-level tracking across sites. We know that to get this right for each of you, across both mobile and desktop, and amidst evolving privacy changes, we need to introduce a variety of flexible products and features.